Comments by dickyadams
It’s not about age really. Its about interest and relevance. Once over 55’s get online they use it more than people in their twenties. The largest online group are women aged 34 – 50. And different groups tend to use interactive media in different ways…
In marketing for large brands the age thing is largely irrelevant and the starting point tends to be communities of interest, insight or other value driven measures.
One of the problems facing the managers often is that when they do seek help it is often confused, and solely driven at selling a particular solution.
Charity boards have many functions and being representative is something they should be be but I would say that to find committed trustees is more important, whatever their age and background.
Posted on 12th May 2010 in response to The digital race; can we keep up the pace?