Bertie
Because member since:
March 2, 2010
Bertie works for Breast Cancer Care.
You can find them on Twitter and LinkedIn, or on their blog.
I moved from Burgundy to London for the weather and the food. I’m convinced I can contribute to make the world a better place. I once climbed le Mont Blanc, swam across the English Channel and woke up at a planning meeting. When not working for Breast Cancer Care, I photograph indie bands and people’s home – with their consent. I bake good pies. I don’t mind having my pronunciation corrected by team members or my 5 year old son.
Bertie’s articles
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Bertie talks to the leader - Part 5
The latest episode of Bertie talks to the leader sees Bertie talk to Jon Barrick, the CEO of the Stroke Association.
Posted on 28th October 2011, under Charity landscape, Interviews, Opinion, Partners
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Bertie talks to the leader - Part 4
In the fourth instalment of the series, Bertie meets the inspirational Jo Manuel, founder of the Special Yoga Centre, which gives yoga therapy to children with special needs.
Posted on 22nd September 2011, under Charity landscape, Interviews, Opinion, Partners
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Bertie talks to the leader - Part 3
Bertie’s third guest in this series of Talk to the Leader podcasts is Laura Lee, Chief Executive of Maggie’s Cancer Caring Centre.
Posted on 22nd July 2011, under Charity landscape, Interviews, Opinion, Partners
Latest comment made
I agree it’s not about creating a fancy new product. It could be adapting an existing tool like the RNID Hearing Check which is a good example of a useful app.
Bullying UK developed their app for £60 (I read the figure several times to make sure they didn’t miss a “K”)
http://www.fundraising.co.uk/news/2010/03/31/apple-features-bullyinguk039s-iphone-appThere was also a very interesting article in the Guardian last week: My iPhone has revolutionised my reading:
For dyslexics, books are much easier to read on its screen
http://www.guardian.co.uk/education/2010/apr/06/iphone-makes-reading-books-easierAs it is more difficult to convince a supporter to install an app on their smart phone, I believe apps will force charities to work collaboratively and agree on ONE product/tool/key message as, unlike microsites, you can’t have different teams having their own app.
Latest comment received
Definately agree that different types of emails should be built differently. For an email which is about providing engaging content images and layout are necessary. If you’re wanting to talk to the person about a transaction or relationship building then why clutter up the email?
Although I’d say it’s more layout issue than purely HTML v txt. HTML allows more control over layout(and branding), even if you don’t use images, to present the information in the clearest way for the recipient.
